Celebrity Skin

This article is very interesting because explain why brands don't suffer when their celebrity spokesperson garners bad publicity.

We believe that the product sales will suffer unless the controversial star is pulled from the campaign. However, after reading this article I realized that this is not true.

This year many companies released their contracts with Tiger Woods believing that his bad behaviour would affect their company image. But the truth is that the vast majority of American adults —about 75%— say that a celebrity’s sudden bad behavior does not affect their perception of the brand that he or she endorses.

The article also explain that older Americans were more likely than younger ones to say that their opinion of a brand would diminish if the company held onto a scandalous spokesperson.

To read the full article please access the following link

Celebrity Skin

Combine Social Media and E-Mail Marketing

I found this article very interesting because does not focus in comparing "Social Media" vs "E-mail Marketing" as many articles trying to define what strategy is better. This article explain the advantages of both and how this combination can be very beneficial for the enterprise.

The article explain that "social media is about sharing content and engaging in conversations". On the other hand, "E-mail marketing takes those conversations--and the relationships you're building--to the next level of engagement".

The main idea of the article is to make you realize that instead of trying to find what strategy is better, you sholud create a mix of both.

The article name and explain five things that you need to know so you can make the most of the social media and e-mail marketing mix:

1) Be where your customers are
2) Use your e-mail list to build a social media presence
3) Repurpose content from your newsletter
4) Invite people back to your website or blog
5) Ask for mailing list sign-ups on multiple channels

To read the complete article from the entrepreneur web page, please go to the following link:

Combine Social Media and E-Mail Marketing

Applause, Please, for Early Adopters

WHY would anyone rush to buy a product knowing full well that it would be cheaper — and probably better — in a matter of months?

Hundreds of thousands of iPad buyers did just that last month. Steven P. Jobs, Apple’s chief executive, crowed that in the first 28 days on the market, Apple sold one million iPads. He found it remarkable that buyers snatched up this new slate computer at twice the fervid pace of the first iPhone.

But what is truly remarkable about this surge in consumption is that early adopters — those who simply have to own a new gadget right away — cheerfully exhibited what might seem to be irrational behavior. These ardent consumers will stand in long lines, if that’s what it takes, to get an overpriced gadget ahead of everyone else they know.

To read the full article please access the following link

Applause, Please, for Early Adopters

Flint Telecom Group Increases Distribution Channels for Its Prepaid Calling Products

Expands Reach to Address Markets in North East United States

OVERLAND PARK, KS, May 10, 2010 (MARKETWIRE via COMTEX) -- Flint Telecom Group, Inc. /quotes/comstock/11k!fltt (FLTT 0.01, 0.00, -18.75%) , a fast growing Telecoms Technology and Services Organization, today announces that its subsidiary Flint Prepaid Inc. has signed a significant new deal with a leading master distributor of prepaid calling products to address the North East and other regions of the United States.

Commenting on the deal, Flint's President Bernie Fried said, "This partnership dramatically increases the reach of our 'Own Brand' calling products in the retail market and in a key geographic region."

"The calling cards will be launched later this month and it is anticipated that this new channel will generate in excess of $20 million of profitable annual revenues to Flint," Mr. Fried concluded.

About Flint Telecom Group, Inc. Flint Telecom Group Inc. is a fast growing Telecoms Technology Organization with a portfolio of companies that deliver next-generation IP communications Products and Services. The Company was founded by telecom and technology entrepreneurs with a proven track record in building global technology companies. Flint Telecom has grown both organically and through corporate activity and is traded on the OTC Bulletin Board(R) (OTCBB) under the ticker /quotes/comstock/11k!fltt (FLTT 0.01, 0.00, -18.75%) . Additional information may be found at www.flinttelecomgroup.com

This press release contains forward-looking statements, which are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Words such as "expects," "intends," "believes," and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the Securities and Exchange Commission. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.