Combine Social Media and E-Mail Marketing

I found this article very interesting because does not focus in comparing "Social Media" vs "E-mail Marketing" as many articles trying to define what strategy is better. This article explain the advantages of both and how this combination can be very beneficial for the enterprise.

The article explain that "social media is about sharing content and engaging in conversations". On the other hand, "E-mail marketing takes those conversations--and the relationships you're building--to the next level of engagement".

The main idea of the article is to make you realize that instead of trying to find what strategy is better, you sholud create a mix of both.

The article name and explain five things that you need to know so you can make the most of the social media and e-mail marketing mix:

1) Be where your customers are
2) Use your e-mail list to build a social media presence
3) Repurpose content from your newsletter
4) Invite people back to your website or blog
5) Ask for mailing list sign-ups on multiple channels

To read the complete article from the entrepreneur web page, please go to the following link:

Combine Social Media and E-Mail Marketing